INTRODUCTION TO

The Campaign

Raju had figured it out. All he needed was 6 more months of savings and his little girl could go to school. But these days his ironing-cart mostly stands empty. People from nearby apartments, rarely send in their clothes.

Like Raju, there are numerous others in our nation today – shop owners, street food vendors, local factory owners and more. Each has been forced to change their lives and find new ways to pay rents or even buy food.

Is there any way, we can connect and move the wheel of economy for them? Certainly Yes.

Just go ahead and buy any product or service and help people whose lives depend on that purchase. Because when you buy, industries will re-open, wages will keep flowing and every home will begin to smile again.

Let’s step for a change. Let's Pledge to Get India Ticking again.

The Pledge

836 Pledges

You Can pledge to

Together, we can bring about a change and get India ticking all over again. And here’s how each one of us can make a difference.

pledge

Pick flowers from a florist

pledge

Buying a gift for a loved one

pledge

Order food from a local restaurant

pledge

Buy a cup of chai from a stall nearby

pledge

Tip service workers extra

pledge

Purchase groceries from the neighbourhood store

pledge

Support local handicrafts business

pledge

Give clothes to the neighbourhood Istriwala

pledge

Buy from a local confectioner

pledge

Buy a book from the local bookstore

JOIN THE MOVEMENT ON INSTAGRAM

We believe every single purchase you make has the power to ignite hopes and foster the dreams of fellow Indians.

Help us spread this word on social with the #LetsGetIndiaTicking Instagram sticker by following simple three steps.

Step 1

Every time you make a purchase, upload an image of it on Instagram stories

Step 2

You can insert the Instagram sticker in your story by searching for #LetGetsIndiaTicking on Giphy

Step 3

Your Instagram story is now ready to be shared and get India Ticking

Together For Change

A sneak-peek into the brands who have joined the movement.

Media Showcase

Our movement is creating the right impact one purchase at a time. Scroll below to know more.

This is the time to really go back and offer value to the customers: Suparna Mitra

This is the time to really go back and offer value to the customers: Suparna Mitra

Read Suparna Mitra's interview as she speaks about Titan's intent behind their campaign - #LetsGetIndiaTicking and also the importance of setting the wheels of the economy in motion, their plans for the festive season this year, as well as her vision for the watches and wearables division.

Aug 31, 2020

Let's Get India Ticking

Let's Get India Ticking

The #LetsGetIndiaTicking campaign, launched by Titan is aimed at fuelling the hopes and dreams of the people of our country, especially during the current times. The campaign was launched with the objective of encouraging people to do their bit in reviving the economy that seems to have taken a hit.

Aug 22, 2020

Let’s Get India Ticking – says Titan, in an industry collective aimed at bolstering consumer sentiment

Let’s Get India Ticking – says Titan, in an industry collective aimed at bolstering consumer sentiment

Titan Launches #LetsGetIndiaTicking urging individuals to do their bit to revive the economy. The campaign urges people to take a pledge and join in on the initiative

Aug 21, 2020

#LetsGetIndiaTicking-says Titan,in an industry collective aimed at bolstering consumer sentiment

#LetsGetIndiaTicking-says Titan,in an industry collective aimed at bolstering consumer sentiment

Titan Company Limited has launched a novel industry collective, #LetsGetIndiaTicking, a movement urging individuals to kick-start the wheel of the economy. The film is a nudge to get people to continue some of their past behaviors in the new normal, within the ambit of safety.

Aug 21, 2020

Let’s Get India Ticking – says Titan, in an industry collective aimed at bolstering consumer sentiment

Let’s Get India Ticking – says Titan, in an industry collective aimed at bolstering consumer sentiment

Titan Co. Ltd. has launched a campaign called Let's Get IndiaTicking to revitalize the Indian economy. As part of this campaign, the film promoted the idea that the only way to return to the old ways was to move every gear of the economy. The film aims to make a safe return to the normal lives of the past

Aug 19, 2020

Let’s Get India Ticking – says Titan, in an industry collective aimed at bolstering consumer sentiment

Like-minded individuals and organizations can join Titan's newly launched movement, through the website letsgetindiaticking.com. Titan urges people to join hands and pledge to lead India forward. This pledge will encourage people to resume financial transactions, nominate others to lead the movement, and buy any goods, no matter how small.

Aug 19, 2020

#LetsGetIndiaTicking campaign by Titan

#LetsGetIndiaTicking campaign by Titan

"Numerous economists have mentioned the need to bring back the demand side of the economy. This is where we felt our vast collection of experience in brand communication can serve a greater purpose." - Suparana Mitra, CEO, Watches & Wearables, Titan

Aug 19, 2020

The entire division is focussed on getting business back on track: Suparna Mitra, Titan

The entire division is focussed on getting business back on track: Suparna Mitra, Titan

The CEO of Titan, shares the intricacies of their recent campaign and how they plan to encourage consumers to invest in at least one non-essential item to help move the cycle of the economy

Aug 18, 2020

On India’s 74th Independence Day, brands focus on self-reliance and nation-building to overcome crisis

On India’s 74th Independence Day, brands focus on self-reliance and nation-building to overcome crisis

Titan Company limited has launched a novel industry collective, #LetsGetIndiaTicking, a movement urging individuals to kick-start the wheel of the economy. Conceptualised by Lowe Lintas Bangalore, the campaign launches with a film that is symbolic of the interconnectedness of the economy, and how every cog needs to be set in motion to get the economy back on track. The film shows how one purchase has a cascading effect on the lives of others — unfolding the symphony of the economy.

Aug 17, 2020

Titan's #LetsGetIndiaTicking movement urges consumers to kick-start the wheel of the economy

Titan's #LetsGetIndiaTicking movement urges consumers to kick-start the wheel of the economy

Suparna Mitra, Chief Executive Officer, Watches and Wearables Division, at Titan Company Limited, said, “Many economists have spoken of the need to revive the demand side of the economy. This is where we felt our vast repertoire of experience in brand communications can serve a larger purpose.

Aug 17, 2020

Socially Speaking

See what millions of Indians have to say about the movement.

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